You’re in an Information War—Fight Back or Be a Victim

They came at us with “Woke” and “DEI.” We’ll crush them with Fascism and TEI.

For years, the right has hammered the term "woke" into the public consciousness, turning it into a vague, catch-all slur against anything remotely progressive. They’ve done the same with "DEI" (Diversity, Equity, and Inclusion), stripping it of meaning and using it as a bogeyman for their grievances. And let’s be honest—it’s worked. The repetition, the emotional manipulation, the relentless branding of everything they dislike under these two terms has made them incredibly effective weapons.

But here’s the thing: we have a far more powerful weapon in our arsenal. One that isn’t vague. One that isn’t a distortion. One that describes them with brutal accuracy—and one that the entire world already knows and despises.

It’s time we start using it.

The Right Isn’t Conservative. It’s Fascist.

For too long, we’ve tiptoed around calling the right what it actually is. We’ve let them throw around “woke” like a bludgeon while we cower, afraid to use the most accurate term to define them.

They are fascists.

Not in some exaggerated, metaphorical sense—literally fascists. They check every single box of the textbook definition:

• Authoritarianism: They worship strongman leaders, reject democratic outcomes, and cheer for government crackdowns on dissent.

• Scapegoating: They blame immigrants, LGBTQ+ people, and racial minorities for all of society’s problems.

• Anti-Intellectualism: They attack education, purge libraries, and encourage the most ignorant voices to lead the movement.

• Corporate-Backed Nationalism: They promote economic policies that benefit billionaires while selling working-class voters a nationalist fantasy.

• Cult of Personality: They don’t believe in policy. They believe in Trump.

• Destruction of Institutions: They are actively dismantling democracy, gutting public services, and replacing professionals with yes-men.

We don’t need to stretch the truth. We don’t need to exaggerate. We have the receipts. And just like they made “woke” a dirty word, we must make fascist a word that sticks to them like tar.

TEI: Trump-Endorsed Incompetence Is Killing Us

Fascism is the ideology that’s leading them to power. But TEI—Trump-Endorsed Incompetence—is the tool that’s burning the country to the ground.

They are incompetent. Not just in the way that all corrupt authoritarians eventually become—but in a way that is now actively killing Americans in real time.

And they don’t care.

The Blood Is on Their Hands

On January 29, 2025, a mid-air collision over Washington, D.C. killed 70 people, including three U.S. service members.

This wasn’t a freak accident. This was Trump-Endorsed Incompetence in action.

• Air traffic control staffing levels were dangerously low.

• The FAA—already short-staffed—had been gutted even further under Trump.

• Safety regulations had been weakened, because billionaires like Elon Musk wanted them gone.

And the result? Bodies falling from the sky.

These people didn’t have to die. The systems designed to protect them had been sabotaged. By the fascists dismantling government, stripping agencies of qualified workers, and replacing them with bootlickers.

And when the reports started coming in? Did the right-wing machine mourn these deaths? Did they vow to fix it? No. They blamed Biden—even though it was their own sabotage that ensured this catastrophe would happen.

That is TEI in action. It is killing people. It will keep killing people.

They Abandoned Their Own Voters and Left Them to Rot

For two days Medicaid was gone.

Seventy-two million people, abandoned.

People woke up sick, vulnerable, desperate for care, and found out the government they voted for had simply stopped working.

And it wasn’t just healthcare. Food assistance programs like SNAP and Meals on Wheels were also gone. People who had nothing—the elderly, the disabled, children—were left without food, without support, without anything.

All because the Trump administration was too incompetent to keep the lights on.

And when the system came back? Did they apologize? Did they fix anything?

No.

They moved on. Because they don’t care.

They used “woke” and “DEI” to manipulate these people into voting for them—
And as soon as they got what they wanted, they left them to rot.

This is not just mismanagement.
This is not just incompetence.

This is fascism.
This is TEI.
And it will happen again: because TEI isn’t just a process—it’s the result. It’s what happens when loyalty to a wannabe dictator outweighs competence, when ideology overtakes expertise, and when governance is seen as an afterthought to political loyalty.

Their Rhetoric Worked. Ours Will Work Even Better.

Here’s why this strategy is better than what the right has done with “woke” and DEI:

1. Fascism is real. Unlike "woke," which they’ve twisted beyond recognition, fascism has a clear, widely recognized definition—and they meet it.

2. TEI is specific. Unlike DEI, which they use as a vague bogeyman, TEI can be directly tied to real-world disasters happening under their rule.

3. It evokes anger. People already hate fascism. And everyone—right, left, or center—hates incompetence.

Turning the Tables: A Playbook

We’ve seen how the right weaponizes language to dominate the narrative. Now, it’s our turn. Here’s how we embed Fascism and TEI into the national consciousness.

1. Name It Relentlessly

They repeat “woke” like a mantra. We do the same with fascist and TEI:

• “They aren’t conservatives. They’re fascists.”

• “This isn’t a Republican Party. It’s a fascist movement.”

• “Trump-Endorsed Incompetence just caused a mid-air collision over D.C.”

• “TEI is why essential services were halted, leaving millions without support.”

Make them own these terms. Make them beg to escape them.

2. Link It to Everything They Touch

Every Republican failure should be branded TEI in action. Every authoritarian crackdown should be labeled fascism.

• Gutting social services? That’s TEI.

• Banning books? That’s fascism.

• Promoting election deniers? Fascism.

• Flooding the government with unqualified loyalists? TEI.

They used “woke” as a junk-drawer term for everything they dislike. We do the same—except our terms are accurate.

3. Make Their Own Supporters Feel It

Here’s the kicker: TEI is the perfect wedge issue. Even some of their own base hates how incompetent they are.

• Blue-collar workers? They’re furious about TEI’s destruction of basic infrastructure.

• Frequent flyers? They’re terrified of TEI’s destruction of airline safety.

• Seniors on Medicaid? They’re losing their coverage because of TEI.

Fascism is the ideological poison. TEI is the immediate, tangible disaster. Hammer both.

This Is an Information War—And There Is No Such Thing as Neutrality

The right has spent years perfecting the art of propaganda. But here’s the truth: they’re working with smoke and mirrors. Their terms are empty. Their narratives are built on lies.

Ours aren’t.

We don’t need to twist reality—we just need to tell the truth, relentlessly, with precision and force.

Because there are no neutral parties here.
There are only two types of people in this fight:

• The victims.

• And the ones who fight back.

So the question is: Which are you?

Are you the one who lets them murder American soldiers through negligence and leave their own voters to die hungry and sick—
or are you the one who makes damn sure that everyone knows who is responsible?

Because they will not stop. They will not learn. They will not suddenly wake up one day and decide to play fair.

And we cannot be weak. We cannot be silent. We cannot be afraid to use their own tactics against them—except this time, with the truth.

The next time they say "woke," you say "fascist."
The next time they cry about DEI, you hammer them with TEI.
And you do it again, and again, and again—until their movement is nothing but ash.

So I’ll ask one more time: Are you a victim—or are you in this fight?

Because there is no middle ground. There is no neutrality.
Choose.

You’re Not in This Fight Alone. Join Us.

At The American Manifesto, we’re not just exposing the lies—we’re building the messaging strategy to win this fight. We’re taking on fascism and TEI head-on, and you can be part of it.

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🔥 Because the information war is happening—whether we like it or not. The only question is, are we going to win?