Stop Calling Them MAGA

It’s not one movement—it’s a monster. Here’s how to tear it apart, limb by limb.

Every time you see a MAGA hat, I want you to remind yourself of one simple truth: It’s a trap. That red cap isn’t just a piece of headwear; it’s a weapon of distraction, a brilliant illusion designed to make you think of “them” as a single, unified force. It’s meant to keep you calling them MAGA—the one thing that holds them together.

But the reality? MAGA is a mask. Beneath it lies a chaotic, fractured mess of factions that have almost nothing in common—groups that often hate each other as much as they hate us. And if we want to defeat them, the first step is seeing beyond that mask. We have to stop calling them “MAGA” because doing so strengthens the illusion of unity. Instead, we must expose the truth: this is not one movement—it’s a Fascist Coalition, a fragile, self-serving beast barely held together.

The Truth About MAGA: It’s a Distraction

The MAGA hat was never just a slogan. It was a stroke of genius for a fractured coalition. It gave the appearance of unity where none exists. And every time we use the word “MAGA” to describe this hydra of hate, greed, and self-interest, we feed the illusion.

Let’s rip the hat off and take a hard look at what’s underneath. MAGA isn’t a movement; it’s an organism—a writhing Fascist Coalition made up of parts that barely tolerate each other. There are the Neo-Nazis, who openly crave racial hierarchies and chaos. The Fake Christians, often self-labeled as “Evangelicals,” hide authoritarianism behind scripture and pretend to stand for “family values.” And the Corporatists, who care about one thing and one thing only: protecting their bottom line.

These factions have nothing in common except their ability to benefit from chaos. They don’t trust each other. They don’t even like each other. The Neo-Nazis mock Christianity as weak. The Fake Christians know that open racism threatens their “brand.” And the Corporatists? They’d sell both groups out in a heartbeat if it meant protecting their profits.

And that’s just the start. Add to the mix the Libertarians, who hate big government but somehow align with Fake Christians trying to legislate morality. The Blue-Collar Workers, who’ve been betrayed by Corporatists time and time again. The Conspiracy Theorists, who see both Corporatists and Fake Christians as part of some “global cabal.”

This isn’t unity. It’s opportunism. And it’s all wrapped up in the illusion of the MAGA hat.

Unity Is Their Greatest Weakness

Here’s the truth no one wants to admit: these groups are constantly at each other’s throats. The Fake Christians push for laws that the Libertarians find suffocating. The Neo-Nazis’ violence and hate threaten the Corporatists’ profits by turning off mainstream consumers. The Conspiracy Theorists accuse the Corporatists of orchestrating everything from pandemics to financial collapses.

Even the groups that seem aligned are walking a tightrope. The Blue-Collar Workers, for example, believe in hard work and fair pay—values completely at odds with the Corporatists who’ve outsourced their jobs and driven down wages. Meanwhile, the Fake Christians dream of a theocratic government that looks a lot like Sharia law—something Libertarians would fight tooth and nail if they stopped to think about it.

These factions survive together because we let them. Every time we call them “MAGA,” we gloss over these antagonisms. We give them the illusion of unity. It’s time to stop.

The MAGA Hat Isn’t a Movement. It’s a Weak Spot.

This is where you come in. The next time you see a MAGA hat, don’t get distracted. Ignore the illusion of unity. Instead, look deeper. Look at the individual parts of the Fascist Coalition—the Neo-Nazis, the Fake Christians, the Corporatists, the Libertarians, the Blue-Collar Workers, the Conspiracy Theorists. Look at the fault lines.

These fault lines are our greatest weapon. By highlighting their differences, we force them to confront their internal contradictions. By refusing to call them MAGA, we strip them of the mask that holds them together. Name their groups. Expose their agendas. Drive the wedge.

But here’s the twist: there is one time—only one—when we should use the term MAGA.

We use it strategically, when pointing to something so extreme, so indefensible, that it drives a wedge between their factions. For example, we call out MAGA when talking about how Corporatists use H1B and H2B visas to depress wages for Blue-Collar Workers. Or when we point out how Fake Christians dream of imposing theocratic rule that Libertarians would loathe. Or how Neo-Nazis’ open hate turns off everyone else in their coalition.

When we use “MAGA” in these cases, we’re not strengthening their unity. We’re forcing them to see their disunity. We’re making them ask: “Am I really part of this?”

Divide and Conquer: The Greater Plan

This isn’t just about semantics; it’s about strategy. When we stop calling them MAGA, we dismantle their facade. When we carefully choose the one moment to use the term, we make their coalition squirm. And when we exploit their internal tensions, we can force them to break apart.

Imagine it: Blue-Collar Workers turning against Corporatists who’ve sold them out. Libertarians realizing that Fake Christians want to regulate their lives. Neo-Nazis and Fake Christians fighting over whose values matter more. This isn’t wishful thinking—it’s entirely possible. But it starts with us refusing to play into their narrative of unity.

This is how we win. Not by shouting at the hats, but by seeing through them. Not by calling them MAGA, but by exposing the truth behind the mask.

So what should we call them instead of MAGA? Call them what they are: the Neo-Nazis, the Fake Christians, the Corporatists, the Conspiracy Theorists, the Blue-Collar Workers, the Warhawks, the Libertarians. Name the specific limb of the monster that’s doing the damage, and don’t let them hide behind a unifying banner. By calling out each faction individually, we expose their contradictions, antagonisms, and self-serving agendas.

But what if we really, truly need to talk about the entire thing? That’s when we use the term The Fascist Coalition. When the whole monster needs to be addressed—when we’re talking about how it consolidates power through hate, lies, and division—that’s the time to reveal its true name. But even then, our goal should be to sow division within. Highlight how the Neo-Nazis mock the Fake Christians for being too soft. Point out how Blue-Collar Workers are betrayed by the Corporatists. Call out how Libertarians bristle at the Fake Christians’ attempts to impose theocratic control. And show how Conspiracy Theorists turn on everyone, accusing all of betrayal.

This isn’t just about language; it’s about strategy. Every time we focus on a single limb, we’re driving a wedge deeper into the monster. We’re forcing them to see each other as enemies. The Neo-Nazis won’t trust the Corporatists. The Libertarians will reject the Fake Christians. The Blue-Collar Workers will wake up to the reality that the people outsourcing their jobs aren’t immigrants—they’re the same Corporatists funding this entire coalition.

The monster is already unstable, barely held together by the illusion of unity. Push. Stop calling them MAGA. Tear off their mask. Expose their true nature. Name their contradictions. Highlight their betrayals. Call out the Neo-Nazis, the Fake Christians, the Corporatists, the Conspiracy Theorists, and the Libertarians for what they are—and for what they’re doing to each other.

When necessary, call them The Fascist Coalition to reveal the bigger picture: a coalition of opportunists fighting for control through hate and division. But never forget—their unity is a lie, and their coalition is fragile. Push harder. Watch their limbs rip each other apart. And watch the monster devour itself.